TIFFANY O'BRIEN

PATTERNMASTER PACKAGE REDESIGN

  This was a complete overhaul of their previous packaging (the baby blue packaging shown on the left) incorporating model numbers, color coded packaging and easy to read descriptions. Each shotgun requires a different size and type of choke tube. This can be very confusing to the consumer. To bypass the need of a store assistant we put everything you needed to know right on the package with a fast and easy "tube finder" on the store shelf. Within the year of the redesign sales increased by 300%.